Stretched along the beautiful beaches of the Mediterranean, Tel-Aviv is Israel's largest city and biggest commercial center. It's a busy city that energizes its residents and visitors with a uniquely energetic mixture of European and Middle Eastern excitement and fun.

Modern Tel Aviv was originally settled in the 1880s. In 1921 the inhabitants of Tel Aviv created a new central business district leading to the master plan for development of the city, based on a framework of central routes and boulevards, that was designed in 1925 by Patrick Geddes and adopted by the city council under Meir Dizengoff. Owing to its proximity to the port of Jaffa, and its status as the first Jewish community that immigrants saw when coming into the country, Tel Aviv quickly grew to become the center of Israeli urban life.

Tel Aviv is Israel's leading cultural center and home to many museums, galleries, theatres and concert halls. In July 2003, Tel Aviv's White City was declared by the UNESCO council as a World Heritage Site. Almost all points of interest for tourists reside in a rectangle defined by the sea on the west, the Yarkon River on the north, the Ayalon highway on the east, and Shlomo road on the south.